How To Upload Video To Pinterest

Pinterest has long been one of the best search engines for visual content. For years, you were just able to upload images, only that has recently changed and at present you can upload videos to Pinterest as well (without having to run any ads). In this article, I'one thousand going to share with you exactly how to upload videos to Pinterest and why y'all should become started correct away.

Adding videos to Pinterest is something that I have been anticipating for a while at present, and every bit Instagram and Facebook have already familiarized the internet with vertical and foursquare video, information technology seems like this is the perfect fourth dimension for Pinterest to introduce video pins and assistance us bloggers and marketers take this wave to the next level.

What y'all need to upload videos to Pinterest

Before we begin, in order to upload videos to Pinterest, there are a few things that you will need to get started.

Firstly, you will need a Pinterest Business business relationship. If yous don't already accept one, you can switch over to a business account apace and painlessly right hither.

Secondly, yous volition demand to have a video that's ready to exist uploaded to Pinterest. Y'all tin create these using regular video editing software like Adobe Premiere Pro, Final Cutting, Movie Maker, etc. but you can also create videos with PowerPoint, Canva, etc.

Lastly, you need to recall some guidelines for creating videos for Pinterest.

Export your files in .mp4, .mov or .m4v video formats.
Keep your video file size under 2gb.
Videos must be a minimum of 4 seconds in duration with a max elapsing of xv minutes.
Like regular pins, you accept a 500-character description limit.
Accepted aspect rations are mural (16:ix), foursquare (ane:one), and vertical (9:16, 4:5, 2:three).

Whilst Pinterest accepts landscape orientation videos, I highly recommend vertical, or at least square, aspect ratios for your videos. I recommend this for the aforementioned reasons as to why I recommend vertical images on Pinterest and it should bring you improve results.

Protip: Create a Pinterest Pin earlier exporting your video and include it in your video briefly at the starting time or finish. This will give you a more than Pinterest-optimized cover image that y'all tin can utilize. If you're repurposing your YouTube, Instagram, or Facebook videos, simply add a comprehend pic to the beginning or stop of the video for Pinterest.

Now that you accept a video set for posting, let'southward get to it.

How to upload videos to Pinterest

Click on the plus icon in the meridian right corner and then on Create Pin.
Drag and drop your video file into the upload file section on the left of the screen, or click on the upwards arrow and then select the video file you want to upload.
Next, you can select a cover image using the slider at the bottom. Drag the slider until you detect an image that y'all're happy with. If you created a pivot epitome and included it in your video, this is where you lot will select it in your video. Pinterest doesn't allow you to upload cover images separately every bit of withal, and then this is the easiest way to work effectually it… You'll be quite familiar with this technique if you lot were uploading Instagram videos a few years ago. 😉
Add an SEO title and pin clarification in the fields marked on the right.
Add together a link to your website, weblog postal service, or related spider web address; similar a YouTube video, production page, etc.
Choose your almost appropriate board from the drop-down menu on the right,
And then click Publish.

Why add together videos to Pinterest?

You might be thinking to yourself, isn't it a lot more piece of work to create videos for Pinterest? If it is, why should I become virtually doing it?

Well, the piece of work aspect actually all depends on what you are currently doing with Pinterest and other social networks. If you lot're already creating videos for Instagram, YouTube, or Facebook, this actually shouldn't exist much more work if you plan it into your workflow.

If y'all aren't making videos yet, then information technology could be a piffling scrap trickier as y'all will learn how to do some basic editing or to use new software to create some catchy clips ready for uploading.

Regardless of which side yous fall though, here are 6 reasons why it'south definitely worthwhile to beginning uploading videos to Pinterest.

Videos provide more information.

If we think purely about the information provided on Pinterest itself (before clicking through to an article, landing page, etc.) a video pin can provide much more information and value upfront.

Videos can have a much greater CTR.

With more than value provided upfront, your Pinterest viewers will be far more inclined to click through to your posts than for standard pins.

Grow your YouTube following.

Getting Pinterest viewers over to YouTube used to be a pain in the butt. Now you tin create trailers and shorter clips on Pinterest and use them to entice your Pinterest post-obit (and non-followers) to scout the full video over on your YouTube channel.

Videos announced on top of mobile search results.

Probably the best reason for adding videos to your Pinterest content schedule. Videos appear right at the top of search results when using a mobile device and with 80% of the user base of operations on mobile, that's a really large deal.

Videos are a searchable category.

Pinterest users can now search specifically only for video pins. Much like searching for a specific board or user, pinners can now choose the video choice and but video pins will show up in the results. This likewise means that if you aren't creating videos for Pinterest, your pins won't testify up there.

Videos are still very new.

As this characteristic is nevertheless very new and many pinners haven't started using information technology but yet, it's very like shooting fish in a barrel to rank for pop keywords. This tin drive a ton of traffic to your website, and then you better take advantage of information technology whilst it's there. 😉

Protip: If yous're doing a lot of talking in your video or you lot're making an instructional video, add together some subtitles at the top or bottom in editing. Some mobile users don't like their audio playing out loud, myself included, and we don't e'er have earphones at manus to hear what'due south beingness said.

What's Next?

Now that you know how to get ahead of the game with Pinterest videos, I'm sure you too want to get your other Pinterest Pins to the summit of search results and drive thousands of free visitors to your blog, website, or business organisation every month, on Autopilot.

This is where the Pinterest Traffic Avalanche course comes in.

Y'all'll learn how to set up up your profile for maximum attain, how to create high-converting Pinterest pins, how to automate your blog traffic with pin scheduling, track and assess your progress (and how to change things upwardly for growth), how to use Pinterest for email drove, and much more.

This course is also kept constantly updated and then yous won't get left behind whenever Pinterest makes whatsoever new changes.

1 of the all-time features of this grade is the very active Facebook group where you lot can get some huge value on more than just Pinterest.