How To Upload Video For Fb Ad

When setting upwardly a paid Facebook ad, in that location are a lot of boxes to exist checked.

Are yous targeting the right people? Are your paradigm dimensions to calibration? Are y'all running the right type of advertisement? If nosotros're being honest, information technology tin can get a little confusing.

With more than 2.half-dozen billion people using Facebook every calendar month, and about 1.7 billion users every mean solar day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, in that location's not much room for oversight.

To assistance, we've put together a checklist to help you lot go along all of your campaign details straight. Or spotter this short video on how to increase the effectiveness of your ads and budget. These will help ensure that y'all're tapping into the right audience with the right ad at the right fourth dimension.

Facebook offers a variety of paid advertizement options and placements, but all ads tin can exist broken down into iii elements:

1. Campaigns. The campaign houses all of your assets.
2. Advertisement sets. If you're targeting separate audiences with different characteristics, you'll need an individual ad set for each.
3. Ads. Your actual ads live within your advertizing sets. Each ad fix can hold a variety of ads that vary in color, re-create, images, etc.

With that terminology out of the way, let's dive in to creating an advertising.

How to Run Facebook Ads

1. Create an account with Facebook Ads Director.
2. Start creating an advertising through Facebook's Ads Manager.
3. Choose an objective.
4. Choose your audience.
5. Set your budget.
6. Create your advertisement.
7. Monitor your ad's functioning metrics.
8. Reporting on Facebook ad functioning.

1. Create an account with Facebook Ads Manager.

Facebook's Ad Director is a sophisticated dashboard that provides users with an overview of all their campaigns.

Upfront, the dashboard highlights an estimate of how much you're spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results. Fundamental numbers like accomplish, frequency, and cost are readily available, making reporting on functioning a no brainer.

In order to employ the Facebook Ads Manager, yous'll need a Facebook Business Folio (learn how to set one up here). This is because you lot can't run ads through personal profiles.

And then, follow these steps:

1. Navigate to https://www.facebook.com/business concern/tools/ads-manager.
2. Click the button that says "Get to Ads Manager."
3. Ostend your information on the ad account setup page.
4. Gear up your payment method.
5. Relieve changes.

One time set, the Ads Manager becomes the control center for your Facebook ads.

2. Start creating an advertisement through Facebook's Ads Manager.

Once you log into the Ads Manager, you'll meet a performance dashboard where all of your campaigns, ad sets, and ads volition exist listed including the results they've driven for your Facebook folio. Unless you've already created an advertizement for your Facebook folio, this dashboard volition exist empty.

To create a new entrada, ad gear up, or ad through the Facebook Ad Managing director, tab over to the type of ad you want to create and click the green "Create" button to far left of these ad types, as shown beneath. Yous can see from this screenshot that we're currently prepare to create a new campaign.

3. Choose an objective.

Facebook's Ads Director, similar many social media ad networks, is designed with your campaign objective in mind. Before getting started, Ads Managing director volition prompt you to choose an objective for your campaign:

There are eleven different objectives to choose from. The list includes everything from general brand awareness, to getting installs of your app, to increasing traffic to your online shop.

By choosing i of these objectives, you're giving Facebook a improve idea of what you'd like to practise so they can present yous with the best-suited advert options. As shown in the screenshot above, Facebook'southward advertisement options include:

• Brand awareness
• Reach
• Website traffic
• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Itemize sales
• Store traffic

Let'southward say, for sake of this blog post, you're looking to drive more than traffic to your website. When you select this option, Facebook volition prompt you to enter the URL you're looking to promote. If y'all're using marketing automation software, be sure to create a unique tracking URL with UTM parameters for this to ensure that you'll be able to proceed track of traffic and conversions from this ad. For HubSpot customers, this can be done using the Tracking URL Builder.

Once selected, Facebook will then display the ad selection that makes the most sense in terms of achieving this objective.

Featured Tool: Facebook Ad Checklist

Don't forget to download the Facebook Ads Checklist and save it for Facebook advertizement campaign best practices.

4. Choose your audition.

Your next step is to configure your target audience -- you tin can do this for each ad set that belongs to the aforementioned campaign. If you're just starting out with paid advertizement on Facebook, it's likely that you lot'll have to experiment with several unlike targeting options until yous accomplish an audition that fits but right.

To help you lot narrow your focus, Facebook'south targeting criteria are accompanied by an audition definition judge. This tool -- located to the right of the audience targeting fields -- takes all of your selected properties into consideration in order to come up up with a potential achieve number.

If you're wavering between choosing a specific audition over a wide one, consider your objective. If you're looking to drive traffic, you'll probably desire to focus on the type of people you know volition be interested in your offering. However, if you're looking to build brand sensation or promote a widely appealing offer, feel free to focus on a more general audience.

Facebook's built-in targeting is vast, including options such equally:

• Location
• Age
• Gender
• Languages
• Relationship
• Education
• Work
• Financial
• Domicile
• Ethnic Analogousness
• Generation
• Parents
• Politics (U.S. only)
• Life Events
• Interests
• Behaviors
• Connections

Yous also have the option to select a Custom Audition -- this allows you lot to target people on Facebook who are in your company's contact database, visited a page on your website that has a tracking pixel, or use your app or game. To learn more than about how to set upwardly a Custom Audition on Facebook, check out these instructions. (And for more on the specifics of these criteria, visit this Facebook targeting resource.)

Once you observe a grouping that responds well to your ads, Facebook allows you to save these audiences to be used again later -- so you lot may non need to swoop into this pace in one case y'all've been running Facebook ads for a while.

five. Set your budget.

Facebook allows y'all to set either a daily budget or a lifetime upkeep. Here'south how they differ from each other:

• Daily budget. If y'all desire your advertizement set to run continuously throughout the 24-hour interval, this is the choice you'll desire to go for. Using a daily budget means that Facebook will step your spending per day. Keep in mind that the minimum daily budget for an ad fix is $i.00 USD and must exist at least 2X your CPC.
• Lifetime budget. If you're looking to run your advertizing for a specified length of time, select lifetime budget. This means Facebook will pace your spend over the time period you set for the ad to run.

To further specify your budgeting, plough to the advanced options -- this pick is linked at the bottom of the screenshot shown above. This section allows you to specify a few things:

Schedule

Cull whether or non your desire your campaign to run immediately and continuously or if you lot want to customize the outset and end dates. You tin also set up parameters and then that your ads but run during specific hours and days of the week.

Optimization & Pricing

Choose whether or not you want to bid for your objective, clicks, or impressions. (This volition alter how your ad is displayed and paid for.) By doing so, y'all'll pay for your advertizing to be shown to people within your target audience that are more likely to consummate your desired action, simply Facebook volition control what your maximum bid is.

If yous don't desire Facebook to ready optimal bids for you, yous'll desire to opt for transmission bidding. This option awards yous full control over how much yous're willing to pay per action completed. However, Facebook will provide a suggested bid based on other advertisers' behavior to give you lot a sense of what you should shoot for.

Commitment

Delivery type falls under two categories: standard and accelerated. Standard commitment volition show your ads throughout the day, while accelerated commitment helps you reach an audience apace for time-sensitive ads (Note: this option requires manual bid pricing).

vi. Create your advertisement.

What do you desire your ad to wait similar? Information technology all depends on your original objective.

If you're looking to increase the number of clicks to your website, Facebook'southward Ad Manager will propose the Clicks to Website advertising options. Makes sense, right?

This advertizing option is broken down into two formats: Links and Carousels. Essentially, this means that yous can either brandish a single image advert (Links) or a multi-epitome ad (Carousel) with 3 to five scrolling images at no additional toll.

A Links ad volition be displayed like this:

A Carousel ad will be displayed like this:

Once you decide between the two, you'll need to upload your creative assets. It'due south important to notation that for each type of advert, Facebook requires users to adhere to certain design criteria.

For single image ads, Facebook asks that users adhere to the following blueprint recommendations:

• Text: 125 characters
• Advertising Headline: 25 characters
• Image ratio: 1.91:1
• Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads -- also known as Carousel Ads -- Facebook provides the following design recommendations:

• Recommended image size: 1080 x 1080 pixels
• Image ratio: 1:1
• Text: 125 characters
• Headline: xl characters
• Link description: 20 characters

Your image may not include more than 20% text. See how much text is on your image.

Keep in heed that these are the advert options for the "Traffic" objective.

If you selected "boost your posts," you'd be presented with different ad options like the Page Post Appointment: Photo ad. This advertisement has a unique gear up of design recommendations. To explore all of the ad options and their blueprint specifics, refer to this resource.

Once you select an advert type, the Ads Director will prompt you to identify how you'd like to display your ad. The options they provide are equally follows: Desktop News Feed, Mobile News Feed, and Desktop Right Column.

Here's how each advertizement would announced:

Desktop News Feed

Mobile News Feed

Desktop Right Column

Be enlightened if your ad isn't associated with a Facebook folio, you'll merely exist able to run Desktop Right Cavalcade ads. To leverage all three display locations, you can acquire how to create a Facebook Page here.

7. Monitor your advertisement's performance metrics.

In one case your ads are running, you'll want to keep an eye on how they're doing. To see their results, you'll desire to look in two places: the Facebook Advertizement Director and your marketing software.

Co-ordinate to Facebook, here are some of the key metrics to look for (and their definitions):

• Operation. Can be customized further to include metrics like results, attain, frequency and impressions
• Engagement. Can be customized further to include metrics like Page likes, Page engagement and post engagement
• Videos. Can be customized further to include metrics like video views and avg. % of video viewed
• Website. Tin exist customized further to include metrics like website actions (all), checkouts, payment details, purchases and adds to cart
• Apps. Tin can be further customized to include metrics like app installs, app date, credit spends, mobile app deportment and price per app engagement
• Events. Tin exist further customized to include metrics like event responses and cost per event response
• Clicks. Tin be further customized to include metrics like clicks, unique clicks, CTR (click-through rate) and CPC (cost per click)
• Settings. Can exist further customized to include metrics similar start appointment, stop date, ad set name, advertizing ID, commitment, bid and objective

Regardless of which of these metrics yous utilise to measure out the success of your advert efforts, you tin can find the data in the Ads Manager.

As you analyze, you lot'll be thinking virtually your data in four chief ways, depending on how granular you lot need to get:

• The account level
• The campaign level
• The ad ready level
• The ad level

The Account Level

This gives a loftier-level view of performance across all campaigns. Yous'll observe aggregate information that gives you a bird'due south middle view.

Simply navigate to the ads manager and click Account Overview. From there, you'll be able to customize the metrics you want to see drill downwardly time ranges, and more.

The Entrada, Ad Set up, or Advertizement Level

You can also get far more specific with your analysis by checking the performance of campaigns and fifty-fifty down to individual ads. This tin can help you lot figure out which messaging, audiences, and collateral are resonating the best.

All you have to do is navigate to the Campaigns, Advertizement Sets, or Ads tabs next to Account Overview in the ads manager.

8. Reporting on Facebook advertizement performance.

You tin can receive custom reports via email as well. Here's how to set it upwardly:

1. Navigate to Analyze and Report through the upper main menu.
2. Cull Ads Reporting.
3. Select Create Custom Report.
4. Select and open a saved report.
5. Choose Save As adjacent to the relieve icon. Give your report a name and check Schedule Email.
6. Follow the prompts to edit and ostend your reporting preferences.

While at that place are certainly a lot of details to go on direct when planning a paid Facebook ad, it's of import that you lot don't lose sight of the large picture. Reporting on clicks and conversions from Facebook is of import. However, if you're using URLs with specific UTM codes, you have an opportunity to measure your ads' full-funnel effectiveness using your marketing software.

Tracking URLs will assist your marketing software keep track of how many leads, or better yet, how many customers y'all've gained from your advertising efforts. This information is useful in determining the ROI of this source, and can as well exist used to inform your overall Facebook marketing strategy.

If you're a HubSpot customer using our ads tool, this process is already taken intendance of for yous. You can as well create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. All you'll need to practise is plug in the URL, attach a entrada, and cull the source you lot want the URL to exist attributed to in your Sources Report. Once your ad launches and you showtime getting traffic and conversions on your website, you'll be able to easily track how many visits, contacts, and customers you're generating.

Now that you know how to set up an ad, information technology's time to create one of your ain so that y'all can spread make sensation on Facebook and generate traffic and leads from your platonic prospects on the platform.

Editor'due south annotation: This post was originally published in September 2019 and has been updated for comprehensiveness.

Originally published Aug 12, 2020 3:00:00 PM, updated June 11 2021

Source: https://blog.hubspot.com/marketing/facebook-paid-ad-checklist

Posted by: heathforomany.blogspot.com

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